Here at Bergeron Volvo in Metairie, LA, a selling point that comes up in seemingly every conversation about one of our new Volvo models, or our used Volvo models here at our dealership, is safety. And rightfully so, as Volvo has made that a core focus of their production strategy for their entire existence.
Volvo has recently come under new ownership, and one of the first steps that the new management took was to roll out a massive rebranding campaign, with the ultimate hopes that this will increase annual global sales for the brand to around 800,000 models per year by the model year 2020.
To help achieve this goal, Volvo has brought on a new advertising firm. One of the main focuses of the new ad campaign will be the automaker's stated goal of creating vehicles that can avoid fatalities and serious injuries even more aptly heading into the future as well.
And while the automaker itself does not collect data on crashes around the world, independent studies have shown time and again that Volvo drivers and passengers are the most likely to escape from a serious accident uninjured.
Volvo is also rolling out a number of new and exciting models this year, one notable model being the new Volvo XC90 which is a full size 7-seat SUV model.
If you are in the market for a truly safe vehicle, look no further than a new or used Volvo model Bergeron Volvo, your local Metairie, LA Volvo dealership.
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